In an exciting step forward for the sport of triathlon, the TRITON World Series and Ahotu, the world’s largest endurance sports calendar, have partnered to further extend TRITON’s global footprint.

World's Sports Group is thrilled to announce that Ahotu will be the title sponsor of the inaugural Silverstone Run Fest.

Ahotu and The Feed are excited to announce a new partnership designed to elevate the athletic experience for endurance sports participants.

The world’s biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base

The world’s biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base

The world’s biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base

Sports-tech companies are seeing a big boost after the pandemic. In 2021, more than 2 billion USD were invested in Europe and over 10 billion USD globally in the category. Swedish World's Sports Group AB, which runs Ahotu and World’s Marathons, just closed an investment round to continue scaling and by doing so doubled the valuation of the company.

We are proud to announce the release of World’s Cycling — a new platform to make searching for the exact cycling event much easier and give organisers necessary tools to bring in more participants.

Together with Marathongruppen (the organisers of adidas Stockholm Marathon and many other running events), World’s Sports Group will be the official conference partner for ERBC 2022 taking place September 15-17th 2022 in Stockholm.