A new collaboration between Ahotu and TRITON set to make new triathlon series global
In an exciting step forward for the sport of triathlon, the TRITON World Series and Ahotu, the world’s largest endurance sports calendar, have partnered to further extend TRITON’s global footprint.
TRITON World Series and Ahotu have begun a new partnership to turbocharge the triathlon series' innovative multisport format.
A new frontier for the world of triathlon
The partnership will combine Ahotu’s extensive industry knowledge and powerful international reach with TRITON’s ability to breathe new life into the world of triathlon.
Ahotu will help to expand the TRITON World Series to new markets in 2025 and 2026, extending from Portugal and Brazil to include the U.S., the UAE, Spain, Uruguay, China, Mexico, Singapore, and Germany. For their part, TRITON will be an active ambassador in promoting the Ahotu brand and its services across the globe.
This new collaboration marks a fantastic development for the sport, as the two international brands join forces to expand TRITON’S innovative triathlon series to all four corners of the world.
Charlotte Melchert, CEO of and Founder of World’s Sports Group comments:
“We are excited to partner with TRITON to bring their original triathlon series to new parts of the globe. Their creative approach to endurance sports aligns perfectly with our mission of connecting international athletes with exciting races abroad.”
About World’s Sports Group
With an outstanding global reach and advanced technology, World’s Sports Group is the leading channel for endurance events across the globe. Through Ahotu, the company offers the world’s most comprehensive racing calendar for endurance sports, covering running, triathlons, cycling races, and more. Ahotu provides athletes with detailed event information and advanced search functionality, making it seamless for users to find and book events in 195 countries.
About TRITON
TRITON is a groundbreaking new triathlon series that upends the traditional multisport format. Their two race series, TRITON 3 and TRITON 1, innovate all aspects of the competition and race formats, for participants, destinations and all stakeholders involved. With a non-competing clause and 3 different distances, TRITON’s race format is inclusive to all, inviting a broader audience and aligning with the company’s vision that “Everyone’s an athlete.”
