Ahotu launches new checkout
Ahotu, the world’s largest and most comprehensive sports calendar for endurance sports, launches new check-out functionality, allowing athletes to register directly for events on the platform.
The new functionality will allow athletes to search, discover and book from over 35,000 forthcoming global races. Events are added daily by organizers all over the world, making Ahotu the most accessible platform for athletes wanting to find their next adventure.
Catering for >27 sports including running, trail, ultra, triathlon and cycling and with new disciplines being added such as swim-run and ultra’s, Ahotu’s vision is to help athletes from everywhere find the right event in incredible destinations.
Checkout in preferred currency
The new checkout feature not only allows direct registration, it also has been developed as part of a wider goal to increase ease of payment on any device. Athletes can now register for events in their preferred language and payment method, whether on desktop or mobile. Payment options now available include: Credit Card, Google Pay, Apple PayAlipay, WeChat, PayPal, Ideal, Klarna and more.
Charlotte Melchert, CEO and Founder of World’s Sports Group commented that
“The new checkout has been a vital piece of development in ensuring our community can explore, book and pay for events however they like. Being able to book a race ticket on the largest event calendar in the world is super exciting for athletes and importantly for the thousands of organizers we serve”
A seamless user experience
The user experience is the key element of the platform's continued success, with constant improvements being made to the user experience. Athletes are able to find the perfect race with advanced mapping search filters and can easily create an account, filling in a personal race log with events they want to join.
Race office
RaceOffice, Ahotu’s proprietary admin tool allows organizers to publish their events on Ahotu and World’s Marathon via RaceOffice. Features include:
Customizable registration forms and confirmation emails
Add additional products and services
Manage orders and participants
Follow sales performance on bespoke dashboard
Create coupons and give discounts
Headquartered in Stockholm with hubs in Berlin, Sri Lanka and London, World’s Sports Group Owned Ahotu is the premier global Marketplace for Endurance Sports.
Initial elements of Ahotu’s brand evolution include:
New Logo: A bold, yet smooth logotype combines the solidity with playful curves and uplifting colours. The logo is reflecting the mission to make endurance sports accessible to everyone.
New Brand Colours: The fresh green colour, is the main brand colour and speaks to the diversity and richness in endurance sports. The navy blue represents stability, and the trustworthiness and comprehensiveness of the event data.
New Brand Promise: We help you discover the world through endurance
The name: Ahotu comes from French Polynesia and when broken down, combines the word “Wave” with the word “Prosperity”. Ahotu encompasses the reward (mentally and physically) we as humans feel from movement. The reward of not only strengthening one’s body and mind, but also of being able to discover the world and the inner self!
This was just the first step in revamping Ahotu, with many new features planned in the coming year. Go and visit www.ahotu.com
