WSG is the leading digital player in endurance sports, operating platforms that serves athletes across the globe
Our Story
World’s Sports Group is a global company founded in Sweden. We offer a wide range of digital services for the endurance sports events industry.
2023 Garmin partnership
From August, Garmin users got access to Ahotu events on both Mobile and Web, making event discovery and training even easier
2023 Re-design and Re-branding of Ahotu
With a new brand, a new design, and a new, solid tech stack, Ahotu is one step closer to being the world’s most comprehensive calendar and booking platform for endurance sports.
2021 Multiple formats
Our users love all types of endurance events - and so do we! This year we added twenty new event formats such as triathlons and cycling races to Ahotu.
2020 Virtual Running Events
Following the onset of the global pandemic, we adapted to include virtual events, giving race organizers and runners the opportunity to connect despite physical distance.
2019 Ahotu merge - WSG is formed
Worldsmarathons.com merged with Ahotu Marathons - the largest calendar for global running events. Together we formed the World's Sports Group.
2018 Launch of Race Office
To cater to the needs of our growing client base, we developed our registration system: RaceOffice™; the backbone of our platform.
2017 World’s Marathons marketplace
In 2017 we increased our capabilities to promote and sell entries to running events and onboarded our client in Cyrpus, which quickly started to see increased international registrations.
2016 Race Directory
Our starting point was a comprehensive global directory of marathon and half-marathon events. We were selected for the prestigious STING Accelerator program in Stockholm.
Charlotte Melchert
Founder, CEO
"Endurance sport provides a unique opportunity to not only improve your physical and mental health, but also to broaden your horizons and to challenge what you thought were your limitations. It unites people from all cultures and backgrounds in the celebration of movement! Maybe that’s why I love cheering the last participants across the finishing line. They really have pushed their own boundaries and inspired so many others along the route. My goal is to make endurance sport more accessible and help athletes find unique and inspiring events right across the globe."